Monday, September 30, 2013

Referrals Still Prevalent in the New Home Buying Process

When it comes to buying a new home, what do you turn to first? For many of today's buyer the first and most common answer to this question may be the Internet. But, even with today's technology, many buyers still seek advice from their friends, family and even their Realtor.

Realtors are still a staple in today's home buying process with 87 percent of buyers enlisting the help of an agent. And, these agents have a huge say in what homes buyers are likely to see. While buyers may have a good idea of the communities they want to live in based on their online research, their Realtor can help them narrow down their research to a few builders that they know they can trust.

A good reputation among co-op Realtors is a key ingredient to success for any builder, which is why many builders offer special Realtor-only incentives or events. However, one Pennsylvania and Maryland home builder is taking their Realtor marketing a step further with the launch of their new blog, Keystone Rewards Realtors.

The builder has already earned the trust and respect of hundreds of local agents. In fact, more than 90 percent of Realtors say they would refer the builder to family and friends, and this new blog will only help to maintain this strong relationship.

The Keystone Rewards Realtors blog is the go-to source for any real estate interested in working with or selling Keystone Custom Homes. Here, agents will find the information on special incentives, events and contests, as well as updates on the builder's communities and the local real estate market. As an added bonus, Realtors are also able to register their buyers with the builder, connect with Keystone Custom Homes on all of their social media channels and find out more information about their Ambassador Program.

If you're an agent in the Pennsylvania or Maryland markets where Keystone Custom Homes is building, be sure to visit your new Realtor-only blog and subscribe to the email updates at www.KCHRealtors.com.

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