Homebuilder Launches Social Media Campaign to Benefit Those in Need

As much as Santa Claus has become a holiday tradition, so has the spirit of giving. In fact, according to statistics from Charity Navigator, non-profits nationwide raise 30 to 40 percent of their annual income during the last few weeks of the year and the average person makes 24 percent of their annual donations between Thanksgiving and New Year's.

To capitalize on this season of giving, Pennsylvania and Maryland homebuilder Keystone Custom Homes has launched a social media campaign aimed at raising money for a non-profit near and dear to its heart, Homes for Hope.

Through a series of blog posts and social media updates, Keystone Custom Homes will share the stories of the people of Homes for Hope, which builds homes across the nation on a mostly pro bono basis. This includes builders, subcontractors, consultants and suppliers who all contribute their time and money to build homes that generate revenue for HOPE International, a Christian microfinance organization. The goal of the campaign is to not only raise awareness for both organizations, but also to encourage people to donate whatever they can afford.

Keystone Custom Homes has previously successfully launched social media campaigns promoting Homes for Hope during the holiday season. Last year their campaign focused on the theme of "Giving HOPE,"  and the builder donated one dollar to HOPE International for every new like they received during the month of December for a total of $338. The campaign also included links for people to donate directly to the organization.

If you're looking for a worthy cause to donate your time and/or money to this holiday season or all year long, visit the Keystone Custom Homes blog to meet the People of Hope.