Friday, May 30, 2014

Keystone’s Pin-teresting Spring Campaign

Lancaster home builder, Keystone Custom Homes, took a very pin-teresting approach to their most recent social media campaign! Their “Decorate Keystone’s Model Home for Spring” campaign ran through April and into May, where participants created Pinterest boards filled with spring home decorating ideas.

In order to be included in the chance to win the grand prize – a $250 gift card to Pottery Barn – contestants had to follow a few steps. Each board had to be titled “Decorate Keystone’s Model Home for Spring,” and include at least 10 pins that used the contest-specific hashtag #DecorateKCHHomeForSping.