Keystone Custom Homes is excited to announce that the winner
of their Pin-N-Win Sweepstakes is Maggie McDermott. Maggie pinned several
inspiring images to her My KCH Dream Home board including photos of their
multi-function rooms, dining rooms, kitchens, master bathrooms, kids bedrooms,
family rooms, home office and more, and with her prize he plans to purchase a modular home-office system.
“I learned about
the sweepstakes on Keystone’s website,” explained McDermott. “We are
re-locating to Harrisburg, Pa. in September, and I found Keystone in my Google
search. When I saw the contest, I thought to myself, ‘Hey, you never know.’
Plus, I was already looking at their homes on Pinterest anyways.”
The Pin-N-Win Sweepstakes from Keystone Custom Homes asked
participants to create a My KCH Dream Home board on Pinterest, and then fill it
with images from the Keystone Custom Homes Pinterest account. The contest ran
from the end of May through early July, and attracted more than 120 entries
with one winner receiving the grand prize of a $500 Pottery Barn gift card.
“The Pin-N-Win
sweepstakes was a huge success in many ways,” stated Janette Hawkins, Vice
President of Marketing and Information Technology with Keystone Custom Homes.
“We were able to spread our brand on Pinterest and interact with its followers
along with gaining more attention on Facebook and other social media sites with
our updates about the sweepstakes. Also, contestants moving to the areas in which
we build, such as Maggie, were able to gain a new vision on what we have to
offer.”
This campaign is the perfect example of how companies today
can use social media to increase brand recognition, putting their name at the
forefront of potential homebuyers' minds. With just a simple, fun campaign,
Keystone Custom Homes was not only able to increase their followers on
Pinterest and other social media sites, but also make sure that buyers
associated their company with their own "dream home."
To learn more about Keystone Custom Homes' communities in
Pennsylvania and Maryland, visit www.KeystoneCustomHome.com.
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